8X8 pushes CPaaS to help APAC retailers unify customer messaging channels

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Anastasiia Chabaniuk

26.08.2026

8X8 pushes CPaaS to help APAC retailers unify customer messaging channels — 8X8 CPaaS boosts APAC retail

8X8 advances its communications platform as a service (CPaaS) solution to enable APAC retailers to integrate customer messaging across regionally preferred apps such as LINE, Zalo, and WhatsApp.

The company argues that matching the right channel to each market and coordinating replies can help prevent lost sales caused by mismatched or duplicate outreach. 8X8’s strategy aims to convert abandoned carts into successful sales by creating a seamless journey for shoppers with region-specific communication tools.

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8X8 recently drew industry attention at the Telarus Partner Summit by spotlighting its CX services and hosting interactive booth experiences, according to a prior event report. The company has also expanded its Talk CX Tuesdays initiative to support consistent customer experiences for frontline and field teams, as detailed in a previous announcement. These efforts reflect 8X8’s ongoing push to broaden its customer engagement platform.

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