Binance launches junior crypto app for kids and teens

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Yaroslav Dmytrenko

03.12.2025

Binance launches junior crypto app for kids and teens — New Binance app introduces children to cryptocurrency safely

Binance has launched a new cryptocurrency application, Binance Junior, for children and teenagers aged 6 to 17. Although it functions as an extension of adult accounts and is controlled by parents, the initiative has received mixed reactions online.

On Wednesday, Binance announced the launch of a separate mobile application linked to a parent’s main account — Binance Junior.

Binance positioned the new product as a financial literacy tool for the whole family. It resembles traditional custodial accounts, where children can hold assets while parents remain the legal owners and control permissions.

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“A safe, supervised crypto account where your kids can learn and save,” Binance wrote on its account on X.

The application allows parents to fund the Junior account from their main Binance account, move assets via on-chain transfers, and choose whether to allow their children to use the Junior Flexible Simple Earn feature — Binance’s interest-earning product.

Teenagers aged 13 and older can also access Binance Pay to send and receive cryptocurrency to other Junior accounts or to their parents, with daily limits set by adults.

Early education or targeting?

On the Binance Junior website, the company stated that certain features may be disabled depending on the user’s jurisdiction, noting that different laws may restrict access to specific products.

In addition to positive feedback supporting early education, Binance Junior has also faced criticism for allegedly targeting children.

According to Cointelegraph, one user on X criticized Binance for “targeting” children, claiming that the industry already has sufficient marketing efforts aimed at young people. Another called the move “crazy and irresponsible,” while a third commenter joked that children would become “exit liquidity.”

However, the initiative has also received plenty of positive responses. One supporter of early financial education described introducing the next generation to cryptocurrency as “a huge step toward real adoption” and also praised the parental controls provided with the product.

As we wrote, Binance review: Yi He steps into co-CEO role to advance Web3 vision

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