Brian Armstrong sells $101 million in Coinbase shares as COIN falls over 60%
Coinbase CEO Brian Armstrong has once again sold a large block of company shares. The move comes as COIN continues to trade far below its all-time high.
According to Lookonchain analysts, on January 5, 2026, Armstrong sold shares worth approximately $101 million. Over the past year, he has sold about $550 million worth of stock — roughly 5% of his total stake.
At the same time, he remains one of Coinbase’s largest shareholders, holding shares valued at around $14 billion.
Over the year, the CEO completed 88 separate sales and did not purchase any shares. In the fourth quarter of 2024 alone, he sold $437 million worth of stock, followed by $196 million in the second quarter of 2025 and another $268 million in the third quarter of 2025.
The sales come as Coinbase shares have fallen from a peak of $445 to around $151, marking a decline of more than 60%. Recently, JPMorgan lowered its price target for COIN from $399 to $290.
Market reaction is split
Some investors view the repeated sales as a signal of insider selling, where executives reduce exposure during challenging periods. This can negatively affect retail investor confidence.Others argue that stock sales by top executives are common practice. Reasons may include tax payments, portfolio diversification, or personal financial planning.
Armstrong drops out of the world’s top 500 richest people
Amid the decline in COIN, Armstrong’s personal net worth has also decreased. According to the Bloomberg Billionaires Index, his wealth is estimated at approximately $7.5 billion as of February 11, 2026. This has pushed him out of the list of the world’s 500 richest individuals.What this means for Coinbase and the market
Large-scale share sales by a CEO do not automatically signal problems within a company, but they do influence market sentiment — especially when the stock has already lost more than half of its value.At the same time, Coinbase remains one of the key infrastructure companies in the crypto market. Its financial performance is closely tied to overall market activity and the price of Bitcoin, as volatility and trading volumes drive most of the exchange’s revenue. If the market rebounds, COIN could gain momentum, but for now, pressure remains.
Previously, we reported that Armstrong expects significant positive shifts in the financial system driven by the emergence of tokenized equities.
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