-3.10% for AFRM — bearish signals persist despite long-term support near $64.50

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Affirm slides 3.10% today to $66.89

Highlights

Affirm secured sizable institutional investments in Q2 from California Public Employees Retirement System, Rokos Capital Management LLP, and Invesco Ltd.
Affirm deepened its global partnership with Shopify and turned profitable, driving increased investor interest in the company.
Affirm continues to face regulatory scrutiny as it operates within the growing 'buy now, pay later' sector.

Institutional inflows increase as profitability and partnerships boost sentiment

Affirm attracted sizable institutional investment during the second quarter, with notable purchases from entities like California Public Employees Retirement System, Rokos Capital Management LLP, and Invesco Ltd. The company has also deepened its global partnership with Shopify and has turned profitable, contributing to increased investor interest. Affirm continues to draw regulatory attention as it operates within the 'buy now, pay later' sector.

Weak technical momentum as sellers dominate amid volatility

Momentum is weak and signals skew bearish: the D1 MACD points to a strong sell, and the ADX reading of 13.04 reflects a lack of directional strength. The RSI (48.5) is soft and falling, while Stochastic RSI signals a strong sell and CCI is neutral but slightly positive, indicating no clear oversold condition yet. Bull/Bear Power (BBP) on D1 is overbought, which hints at recent buyer dominance but with a risk of reversal. The Awesome Oscillator is neutral, not confirming the slide, and there is mild divergence between short- and long-term signals. AFRM opened at $68.41 (narrow opening gap from the previous close of $69.03), and the price now sits at the lower end of today’s range ($67.36 – $69.23), reflecting a 3.10% decline and signaling high intraday volatility and persistent downside pressure since the open.

Downside favored as resistance caps range and buy signals fade

For the next five trading days, the expected normalized price range is $63.00 to $70.00, keeping current price action and typical volatility in mind. Based on weekly chart signals — where only the MA-50 is bullish but both the RSI and MACD are not — the probability of a price increase is very low (less than 20%), making a decline more likely. The baseline scenario is continued sideways movement between $63.00 and $70.00. A bullish turn would require a break and hold above the $69.85 – $71.38 resistance zone, while a bearish scenario appears if the price slips below $64.50, opening risk down toward the $63.00 area.

Anton Kharitonov, an expert at Traders Union, sees a weak technical structure in Affirm Holdings, Inc. (AFRM), with bearish momentum dominating and key support just above the MA-200 at $64.52. He notes that while institutional interest and Shopify partnership add some fundamental strength, signals from the MACD, ADX, and RSI remain downbeat. The analyst believes that as long as AFRM stays below the $69.85 – $71.38 resistance, recovery is unlikely amid regulatory scrutiny and high volatility. "Until buyers reclaim the $69.85 level and momentum shifts, downside risk prevails — my base case is continued range trading with a bearish tilt."

Last time, analysts noted that Affirm was trading below its short- and medium-term moving averages but remained above its long-term average, reflecting sustained downward pressure in the near term with preservation of a broader uptrend. Oscillator readings were mixed and momentum signals suggested increasing bearish activity as highlighted in the report last time analysts noted that Affirm, while sellers dominated near support at the MA-200 and resistance at the Ichimoku Kijun.

Source of Data: AFRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

The information is based on forecasts and does not constitute investment advice or a guarantee of future results. Market conditions may change. See our Disclaimer and Editorial Integrity for details.