Here’s why SoFi is sliding

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SoFi Slides 5.46% Today to $25.79

Highlights

SoFi launched its Smart Card, integrating spending insights, rewards, and credit-building features within a single account offering.
SoFi completed a $1.5 billion equity raise, expanding its share count and strengthening its capital base.
SoFi announced plans for SoFi Pay, its forthcoming international payments product, and reported ongoing growth despite ARK Invest's partial stake reduction.

Expanded product offerings and capital raise drive mixed investor response

SoFi has launched its Smart Card, an all-in-one account featuring spending insights, rewards, and credit-building options. The company completed a $1.5 billion equity raise, increasing its share count and capital base. SoFi also announced the upcoming introduction of its international payments product, SoFi Pay, and continued to grow despite a partial stake reduction by ARK Invest.

Anton Kharitonov, expert at Traders Union, notes that SoFi is trading below both the MA-20 and MA-50, a clear sign of persistent downside momentum. He believes that despite recent product launches and capital raises, the technical picture remains weak with bearish signals dominating. The partial ARK Invest stake reduction adds to investor caution. Weak ADX and a zero Stoch RSI suggest little impetus for a near-term rebound. "Until we see a convincing break above dynamic resistance or a reversal in momentum, SoFi investors should remain extremely cautious at these levels."

Viktoras Karapetjanc, expert at Traders Union, sees the $1.5 billion equity raise as a sign of strong capital planning and confidence in growth. He highlights the rollout of the Smart Card and SoFi Pay as strategic moves to capture new markets. The long-term support around the MA-200 signals the underlying bullish structure remains intact. Karapetjanc views recent investor activity as healthy profit-taking, not a shift in fundamentals. "These developments position SoFi for further growth, and I expect the market will reward its ongoing innovation and scale."

Jainam Mehta, market strategist, observes that SoFi’s technical indicators are pointing strongly to near-term consolidation, with the price holding above $21.67 support but lacking convincing momentum for a move higher. He notes oversold readings could offer a tactical bounce if sentiment shifts, but the sideways range is most probable in the short term. Mehta suggests watching for an early breakout above $28.14 as a signal for renewed upside. "If bears fail to push the stock below $21.67 soon, contrarian setups could emerge for nimble traders looking for a rebound."

Persistently weak momentum as sellers dominate below dynamic resistance

Momentum signals on the daily chart are firmly bearish, with the MACD on a sell signal and a low ADX indicating weak trend strength. Oscillators highlight oversold conditions, as shown by the RSI at 40.66, CCI at –72.12, and Stoch RSI at zero, with the BBP suggesting sellers still dominate trading. The Awesome Oscillator further confirms a downward bias. Ichimoku analysis shows dynamic resistance near $28.14, while support remains unbroken below current levels.

Last time, analysts noted SOFI was trading well below its short- and medium-term moving averages while remaining above its long-term average, illustrating ongoing negative momentum driven by persistent selling pressure. Momentum indicators, including MACD, ADX, and oscillators, pointed to weak and declining sentiment, with support near the HMA and dynamic resistance at the Ichimoku Kijun line as pronounced volatility after the open kept the price near its intraday lows.

Source of Data: SOFI Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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