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The Trade Desk said the convergence of retail data with premium CTV is redefining what retail media can do.
According to The Trade Desk, Unilever and WPP Unite activated retail audiences on CTV using Walmart Connect data. The company said this demonstrates how retail data can shape a full-funnel media strategy.
TTD is trading at $19.68, below the MA-20 at $21.26, the MA-50 at $22.08, and well under the MA-200 at $35.09. This indicates persistent short-, medium-, and long-term seller pressure. The Ichimoku Kijun on D1 is $21.99, which acts as immediate resistance above the current price. Near-term support is found at the MA-5/EMA-5 cluster just above $20, while key support is at the MA-10 at $21.25. Resistance levels stack at the Ichimoku Kijun ($21.99) for near-term and the MA-50 ($22.08) as key resistance, both less than 15% above the last price and thus actionable.
MACD on D1 shows a clear sell signal and momentum remains weak, as confirmed by a low ADX reading. Oversold conditions prevail with RSI at 38.7, Stoch RSI at 0.00, and CCI deeply negative, signaling potential exhaustion of recent declines. BBP D1 is at -1.11 with an oversold call, indicating that sellers continue to dominate short-term momentum. The Awesome Oscillator (D1) also supports the prevailing bearish trend. TTD has slipped $0.27 (1.33%) since the previous week's close at $19.95. The price is currently in the lower part of this week’s range ($19.10 to $21.91), while weekly volatility stands at a high 14.71%. This reflects a steady decline from last week’s high and confirms persistent bearish tone. In today's session, TTD is up 1.26%, suggesting a minor bounce after testing recent lows.
Looking ahead, the projected weekly price range is $18.70 to $20.65, adjusted in line with recent volatility and staying within 10% of the current price. With all W1 and D1 trend-following indicators (including MA-50 W1, MACD W1, ADX W1, and RSI W1) in sell or strong sell territory, there is a very low probability (less than 20%) of a price increase and price declines are much more likely. The baseline scenario is continued sideways action between $18.70 and $20.65. A bullish scenario would require a strong break above $21.99, targeting further recovery, while a bearish scenario opens if support near $19.10 fails, risking retests of the fresh 52-week low. The forecast range keeps TTD anchored just above this yearly low, with the long-term downtrend looking firmly intact.
Previously it was reported that The Trade Desk faced persistent downside momentum and weak technical signals, suggesting a prevailing bearish trend. In the current environment, traders should closely monitor for any signs of renewed buying interest or a meaningful break above resistance, which would indicate a potential change in direction.