Costco undercuts supermarket with $12.99 5lb honey, Danny Naz says

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Ashutosh Sureka

05.03.2026

Costco undercuts supermarket with $12.99 5lb honey, Danny Naz says — Costco honey delivers price advantage

Costco's pricing strategy drew attention after Danny Naz contrasted a 5lb jar of wild flower honey priced at $12.99 at Costco with a 32oz bottle from a supermarket offered at the same price.

Danny Naz highlighted this value difference as a reason to favor Costco, suggesting a bullish view on the retailer.

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Costco's approach to competitive pricing mirrors broader market dynamics that Danny Naz has explored in the context of portfolio allocations, such as the trend of a 60 percent Intel weighting underscoring Nvidia's market dominance. Additionally, current retailer strategies resonate with earlier observations on the impact of software stock repricing, where shifts in value perception prompted significant market responses.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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