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Webull has used crypto-as-a-service (CAAS) to launch crypto trading for millions of users, according to Brian Armstrong. The partnership helped Webull integrate crypto functionality without building out custody, trade finance, or regulatory compliance infrastructure from scratch.
Armstrong noted that this approach led to faster product delivery and improved offerings for users.
The accelerated rollout and enhanced user experience achieved through CAAS underscore themes Brian Armstrong has addressed before, including the challenges faced during Coinbase’s own journey with the classic innovator dilemma. Additionally, the growing ecosystem of crypto-enabled products draws direct parallels with initiatives such as the introduction of Bitcoin rewards for USDC holders, highlighting the industry’s continued drive for accessible and diversified crypto engagement.