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Ben Carlson, director of institutional asset management, CFA, author, investor at Ritholtz Wealth Management, draws attention to the significant drawdowns Netflix stock has experienced over the years. Major drops included minus 63 percent in 2002, minus 76 percent in 2004 and 2005, minus 56 percent in 2008, minus 82 percent in 2011 and 2012, minus 76 percent in 2022, and an expected minus 50 percent in 2025 and 2026. Despite these sharp declines, Carlson highlights that the stock has still produced an average annual return of roughly 23 percent across this period.
Carlson has previously analyzed long-term returns for large U.S. indexes. He noted that the S&P 500 recorded 72 up years and 26 down years from 1928 to 2025. In a separate report, he stated that emerging markets and small caps have outperformed the S&P 500 year-to-date. These observations provide context for his focus on Netflix’s performance through periods of volatility.