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TSLA urged to follow AAPL advertising playbook, Gary Black argues

TSLA urged to follow AAPL advertising playbook, Gary Black argues
TSLA should follow AAPL on advertising

Gary Black, managing partner and investor at The Future Fund, suggests that TSLA should emulate AAPL’s advertising approach used in the cell phone market as vehicle autonomy becomes more of a commodity.

Black argues this shift could help TSLA maintain its competitive edge as advanced autonomous features become more widespread in the industry.

Black previously argued that Tesla increased its U.S. EV market share in 2025 after competitors reduced investment and following a Model Y redesign, according to an earlier report. In a separate analysis, he expressed skepticism about the success of a proposed Starbucks and Chipotle merger, citing insufficient brand overlap as a challenge for integration in another piece. Black's recent comments on TSLA strategy add to his ongoing commentary on competitive positioning in major industries.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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