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Futurist Brett King has argued that the future of the banking system will not be designed primarily for humans but for AI agents, with autonomous algorithms set to control key financial relationships.
Jim Marous, publisher at The Financial Brand, shared this statement and promoted an episode of the Banking Transformed series where Brett King discusses this perspective.
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Marous has previously reported on banks moving digital platforms from peripheral support to central roles in customer transactions, as seen in this article. He has also highlighted low confidence among financial marketers, with only 9% very confident in ROI and 43% not measuring customer lifetime value, detailed in another report. These observations come as the sector continues to explore new technology-driven models.