IC Markets review: Broker rebrands as IC and enters major Haas F1 partnership

IC Markets review: Broker rebrands as IC and enters major Haas F1 partnership
IC Markets partners with Haas F1

Broker IC Markets has shortened its name to IC and announced a multi-year partnership with the MoneyGram Haas F1 Team, marking one of the most significant sponsorship agreements in the company’s history. The collaboration will debut at this weekend’s Abu Dhabi Grand Prix, where the new IC branding will appear on the nose, halo, front wing and cockpit headrests of the Haas Formula 1 car.

The agreement comes at a pivotal time for both the trading industry and the sport. As Formula 1 expands its global reach and prepares for its new regulatory era in 2026, IC is refining its identity to match the speed, precision and innovation that define both high-performance trading and motorsport.

Brand Identity shift: IC unveils a cleaner, unified global look

A key element of the announcement is IC’s refreshed visual identity — a transition from IC Markets to the streamlined IC brand. The company described the change as “a cleaner, more unified expression” designed to support its next stage of global growth.

The updated brand identity will be rolled out worldwide and will appear immediately on the Haas F1 car. IC says the simplified name reflects its technological focus, global ambitions and commitment to delivering modern, frictionless trading experiences.

This redesign is part of a broader strategy to reposition the company for 2026 and beyond, aligning its image with innovation, speed and precision — qualities shared by both Formula 1 and high-performance trading clients.

Strategic partnership anchored in innovation and global reach

The new multi-year deal is IC’s largest global motorsport partnership to date. Executives say Formula 1’s demands for discipline, accuracy and ultra-fast performance mirror the expectations of traders who rely on IC’s execution infrastructure.

IC has highlighted the UAE as a critical hub in its growth strategy. According to its regional leadership, Abu Dhabi — the location of the partnership’s debut — is emerging as one of the world’s premier financial innovation centers.

The company serves traders in more than 200 countries, offering access to forex, commodities, indices, stocks, bonds and cryptocurrencies. Known for deep liquidity, ultra-low spreads and advanced technology, IC processes massive global trading volumes and maintains a reputation for transparency and execution quality.

Looking ahead

With the launch of the new IC brand identity and the high-profile Formula 1 partnership, the company is preparing for the next phase of global expansion. Both IC and the MoneyGram Haas F1 Team expect the collaboration to grow in scope, visibility and commercial impact as the 2026 season approaches. 

Read also: IC Markets warns of phishing risks and scam threats

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