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PubMatic launches live sports programmatic ad platform with Foxtel Media
PubMatic has partnered with Foxtel Media to introduce Live Moment Planning, a new programmatic advertising solution designed for live sports streaming.
The platform enables brands to connect with fans on Kayo Sports in real time, giving advertisers the ability to target audiences during live events. This initiative marks a first-of-its-kind approach in the sector, highlighting the ongoing innovation in programmatic ad delivery.
The launch of Live Moment Planning underscores PubMatic’s commitment to redefining the programmatic landscape, following its earlier alignment with leading industry events such as the AdWanted Connected TV World Summit in London. These developments also reflect growing momentum in using deep AI integration to unify buy-side and sell-side operations, further streamlining digital advertising as demand for innovative live sports solutions accelerates.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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