TKO Group Holdings spends more on bucking bull care than it earns from the sport

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Hanna Syniavska

19.03.2026

TKO Group Holdings spends more on bucking bull care than it earns from the sport — Bucking bull care outpaces revenue

TKO Group Holdings states that the expenses required to care for bucking bulls exceed the revenue generated from their participation in the sport.

The company points to investments in state-of-the-art care, recovery equipment, and dedicated resources to maintain the health and performance of these animal athletes. This commitment underscores the financial and operational demands of ensuring top-tier welfare standards in professional bull riding.

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The ongoing investments in animal welfare reflect a broader strategy by TKO Group Holdings to elevate standards across all facets of its operations. Similar commitments have been evident in its preparations for high-profile events such as the WWE Chamber and UFC Mexico, as well as in advancing elite athlete support at the UFC Performance Institute Mexico City—demonstrating a consistent emphasis on excellence, whether for human or animal athletes.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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