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DoorDash is entering the restaurant reservations space, adding a new feature to its platform aimed at broadening its role in the dining ecosystem.
The company announced it will enable users to book tables directly, integrating rewards for diners and providing merchants with tools to convert delivery customers into returning guests. DoorDash positions itself as the all-in-one app for dining needs, bringing additional value to both consumers and restaurant partners. Details of the rollout and participating restaurants are still emerging.
DoorDash has been growing its platform offerings in recent months. The company recently reported that bike and e-bike deliveries are rising nearly four times faster than car deliveries. This surge has also contributed to a 10 percent increase in hourly pay for Dashers.