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Lifeway Foods, Inc. has expanded its retail presence by launching twin packs of Whole Milk Plain Lifeway Kefir in select Costco stores across California, New Mexico, Colorado, Arizona, Nevada, and Utah.
This distribution move aims to increase consumer access to Lifeway Foods, Inc. products in the southwestern U.S. and build on the company’s relationship with Costco, a major membership-based wholesale retailer. The initiative marks a significant step in Lifeway Foods, Inc.'s growth strategy in the region as demand for probiotic-rich dairy products continues to increase. Details on additional locations or future expansions have not yet been disclosed.
Lifeway Foods, Inc. has recently introduced probiotic recipes aimed at making game day gatherings healthier and more flavorful, according to a previous announcement. The company also debuted a new Whipped Farmer Cheese and Smoked Salmon Toast menu option for Fish Friday, targeting gourmet consumers as detailed in an earlier launch statement. These efforts reflect ongoing product development alongside Lifeway's expansion in retail distribution.