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Build-A-Bear Workshop unveils hot weather plush toys for summer demand

Build-A-Bear Workshop unveils hot weather plush toys for summer demand
Build-A-Bear Workshop launches summer toys

Build-A-Bear Workshop has released a new collection of summer-themed plush toys as the brand seeks to draw customers into its stores during the busy seasonal period.

The retailer is encouraging consumers to build their own customizable stuffed animals as part of their summer activity line-up. The latest offering is part of Build-A-Bear Workshop’s ongoing strategy to keep product lines fresh and increase brand engagement during peak shopping windows. Details are being clarified.

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