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M and P5.7 targeted for shooting enthusiasts as Smith & Wesson Brands encourages range use
Smith & Wesson Brands invites firearm enthusiasts to consider range activities featuring its M and P5.7 model over the weekend.
The company uses a casual approach to engage its customer base, suggesting their product as part of recreational plans. Details are being clarified.
Smith & Wesson Brands previously revealed a new .22LR FPC build, drawing attention from firearm enthusiasts and social media followers. The company also launched a 10 percent sitewide discount for Mother Day in an effort to drive seasonal sales growth. These promotions have focused on engaging Smith & Wesson’s existing customer base.
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