Agentic AI drives programmatic ad gains for PubMatic in local European markets

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Anastasiia Chabaniuk

22.07.2026

Agentic AI drives programmatic ad gains for PubMatic in local European markets — PubMatic AI outperforms in Europe

Agentic artificial intelligence is now actively running real programmatic advertising campaigns and delivering results above standard benchmarks, according to PubMatic.

Cristian Coccia, who joined the company at PubAcademy events in Milan and Madrid, noted that local markets such as Italy and Spain are leading the adoption of these advanced AI technologies. The shift from theoretical to practical use has happened over just six months, underscoring the rapid evolution and real-world impact of agentic AI in European digital advertising.

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PubMatic first deployed agentic AI to enable digital ad campaigns to self-optimize in real time, reducing manual workload for marketers, according to a recent company announcement. The company also expanded its digital video strategy through new CTV partnerships with Channel4 and Sony Pictures at Cannes Lions, as detailed in a separate statement. These developments highlight PubMatic's ongoing efforts to integrate automation and advanced technology into its ad solutions.

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