PubMatic sponsors major Vietnam gaming industry event to boost studio revenue

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PubMatic sponsors major Vietnam gaming industry event to boost studio revenue — PubMatic backs Vietnam Game Connect

PubMatic sponsored Vietnam Game Connect 2026, one of the largest events in Vietnam's gaming industry.

At its booth, PubMatic met with numerous game studios to discuss key monetization challenges and demonstrated how its solutions help maximize revenue. The company continues to deepen its engagement with gaming firms in the region.

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PubMatic recently introduced agentic AI to enable digital ad campaigns to self-optimize in real time and reduce manual workload for marketers, according to a previous report on its AI rollout. The company has also highlighted MCP's use of AI to improve connectivity between demand and supply in programmatic advertising in a separate update. These initiatives reflect PubMatic's ongoing focus on AI-driven solutions in the ad tech sector.

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