Crypto.com launches OG to compete with Polymarket and Kalshi

Traders Union
All News
Crypto News
Crypto.com launches OG

Highlights

Crypto.com spun out its prediction markets unit into a standalone platform, OG, to accelerate growth and sharpen focus.
OG is U.S.-only, CFTC-regulated, and enters direct competition with Polymarket, Kalshi and Coinbase-backed platforms.
The move follows 40x growth in activity, as prediction markets surge toward a projected $10B+ revenue industry.

The prediction product was first introduced in 2024 and has now been separated into an independent brand to accelerate growth and product development, reports Cointelegraph.

OG is powered by Crypto.com Derivatives North America (CDNA), a Commodity Futures Trading Commission-registered exchange and clearinghouse affiliated with Crypto.com. The platform is currently available only to users in the United States. According to the company, the standalone structure is intended to provide greater focus and regulatory clarity. The move places OG in direct competition with established players such as Polymarket and Kalshi.

Rapid growth drives strategic separation

Crypto.com co-founder and CEO Kris Marszalek said the decision to launch OG as a separate platform was driven by explosive growth in the company’s prediction markets activity. He noted that the business has seen roughly 40x growth in weekly activity over the past six months. The company first rolled out its U.S. “sports event trading” product in December 2024, which helped catalyze that expansion.

Nick Lundgren, Crypto.com’s chief legal officer and newly appointed CEO of OG, described prediction markets as a “deca-billion dollar industry.” The leadership team argues that the scale and trajectory of the business justify dedicated infrastructure, branding, and management. OG’s launch reflects a broader push by crypto-native firms to formalize and professionalize event-based trading.

Intensifying competition in a booming market

OG enters an increasingly crowded and competitive prediction markets landscape. Coinbase launched its own U.S.-based prediction market platform in partnership with Kalshi earlier this year, while decentralized exchange Hyperliquid has also signaled plans to expand into the sector. Industry data suggests prediction markets have grown rapidly, with monthly volumes rising from under $100 million in early 2024 to more than $13 billion by the end of 2025.

Market leaders Polymarket and Kalshi together facilitated $37 billion in predictions placed during 2025 and raised $3.6 billion in equity funding. Forecasts from Citizens Financial Group project annual revenues for prediction market platforms could exceed $10 billion by 2030. Against this backdrop, OG’s success will likely depend on regulatory positioning, product differentiation, and its ability to scale in a maturing market.

Recently we wrote that on Polymarket, bets can be found on events that appear improbable, premature, or that arguably should not exist in a financial format at all. Even so, such bets attract significant capital, sometimes reaching millions of dollars.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.