Gemini focuses on AI and new products after revenue decline
Crypto exchange Gemini, founded by Tyler and Cameron Winklevoss, began 2026 with major internal changes. In the first months of the year, the company cut around 30% of its workforce, reducing headcount to approximately 445 employees.
According to BeInCrypto, the move coincided with a deterioration in financial performance, even as revenue continued to grow and the company actively sought new income streams.
Financial results and strategic shift
In the fourth quarter of 2025, Gemini reported a net loss of $140.8 million, compared to $27 million a year earlier. For the full year, losses reached $585 million, including the impact of crypto asset revaluation. At the same time, quarterly revenue rose 39% to $60.3 million — the highest level in three years.
Platform activity declined, with trading volume falling to $11.5 billion amid reduced activity in the crypto asset market. At the same time, the number of active users increased to 601,000, while services and interest revenue surpassed trading commissions for the first time.
In a letter to shareholders, Gemini’s management noted that the company has evolved from a narrowly focused bitcoin business into a broader crypto platform and is now aiming to transform into a full-fledged “markets company,” expanding beyond traditional digital asset trading.
One of the key growth areas has been the credit card business: revenue reached $33.1 million, up 185% year over year, while the number of users grew nearly 15 times. In parallel, the company launched its prediction markets platform, Gemini Predictions, after obtaining a CFTC license — it has already attracted more than 15,000 users.
A separate focus has been placed on technology. Artificial intelligence is already used in more than 40% of code changes, and this share continues to grow. The company expects this to accelerate product development and reduce costs.
Gemini is also revising its geographic footprint, exiting the UK, EU, and Australian markets to focus on the United States.
Competition and the search for a new revenue model
Gemini’s situation reflects the broader challenges facing mid-sized crypto platforms. After bitcoin dropped more than 40% from its late-2025 highs, trading activity declined significantly, making revenues more volatile.
At the same time, the gap with larger players continues to widen. Coinbase, for example, significantly surpasses Gemini in both workforce size and trading volumes. As a result, liquidity and users tend to concentrate on the largest platforms.
Gemini is adapting by cutting costs while expanding into areas less dependent on trading. In late 2025, the company launched its own prediction market, Gemini Predictions, across all 50 U.S. states after securing the necessary regulatory approval. The platform is offered through its subsidiary Gemini Titan and allows users to trade on real-world events with near-instant order execution and transparent pricing.
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