Bitpanda to help IG Europe expand access to cryptocurrencies
Major trading firm IG Europe has partnered with Bitpanda to expand its digital asset offering for clients in the European Union. The deal is part of a broader strategy by parent company IG Group to strengthen its presence in the crypto market.
The companies announced the partnership on Thursday, The Block reported.
“This partnership broadens our product offering across Europe, giving experienced investors access to a wider range of asset classes with the quality and security they demand,” said IG Europe Managing Director Esteve Jane.
IG Europe GmbH is the European subsidiary of UK-based online trading company IG Group and is regulated by Germany’s financial watchdog BaFin.
In recent months, IG Group has taken several steps to expand its crypto business. The company acquired Australian crypto exchange Independent Reserve and obtained a MiCA license, allowing it to offer crypto products and services across the European Union.
In addition, IG sold futures exchange platform Small Exchange Inc., which it acquired in 2023, to cryptocurrency exchange Kraken. The deal was part of a collaboration with the global crypto platform.
What Bitpanda gains
Bitpanda said its partnership with IG Europe aligns with the company’s strategy to develop infrastructure solutions for financial institutions.
“Our mission is to help financial institutions bring digital assets to market safely and at scale,” said Nadeem Ladki, Global Head of Bitpanda Enterprise. According to him, working with the regulated broker IG Europe strengthens Bitpanda’s position as an infrastructure partner for companies building digital asset capabilities.
Bitpanda itself is also actively expanding. The company recently entered the UK market and added support for thousands of stocks and ETFs.
Europe is moving toward cryptocurrencies
Europe as a whole is increasingly integrating cryptocurrencies into the regulated financial system. The main foundation for this has been the MiCA regulation, which created a unified rulebook for crypto assets, stablecoins and crypto service providers in the EU. As a result, major brokers, banks and fintech companies can more easily launch digital asset products not in a gray zone, but within a clear licensed infrastructure.
Other initiatives are developing in parallel across the region. European regulators are advancing the DLT Pilot Regime for tokenized securities, the ECB continues to work on the digital euro, and major banks are discussing and launching euro stablecoin projects. Against this backdrop, the partnership between IG Europe and Bitpanda looks like part of a broader trend: cryptocurrencies are gradually moving from a niche segment into a regulated element of the European financial market.
As a reminder, Bitpanda received FCA approval last year to provide services in the UK.
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