Weekly forecast: Apple stock near historic losing streak amid weak demand concerns

Traders Union
All News
Financial News
Weekly forecast apple stock

All news

Top Stories

Editors' Picks

Crypto News

Financial News

Currencies

Market Voices

Billionaires

Companies

Regulators News

Yaroslav Dmytrenko

10.01.2026

Weekly forecast: Apple stock near historic losing streak amid weak demand concerns — Apple faces market pressure despite analysts raising price targets

Over the past week, Apple shares have fallen by less than 5%, but analysts are drawing attention to weak demand and an uninterrupted eight-day decline — something not seen since May 2025. If Apple stock continues to fall by the end of Monday’s trading session, it would mark the company’s longest losing streak since 1991.

Market challenges facing the iPhone maker, combined with uncertainty ahead of its quarterly earnings report later this month, are fueling the sell-off in AAPL shares.

Among the factors worrying investors is the rising cost of memory chips. According to Counterpoint, memory prices could increase by 40–50% this quarter due to constrained supply and strong demand.

Market participants are also concerned about Apple’s lag in the artificial intelligence race and ongoing uncertainty regarding its outlook in China.

In addition, the transfer of Apple Card credit operations from Goldman Sachs to a new issuer, JPMorgan Chase — involving a large share of unresolved credit balances — is being interpreted by some as a sign of difficulties in Apple’s financial services expansion. However, the transition, which will be gradual and take approximately 24 months, poses no risks to consumers.

On Friday, Mizuho Securities published a note forecasting an 8% decline in iPhone sales in 2026. The firm cited overall smartphone market stagnation and growing consumer price sensitivity as potential headwinds for Apple in the coming years.

Not all is bad if emotions are set aside

Some sources note that Apple is protected from memory shortages by long-term supply contracts and may also produce certain components in-house to help limit cost increases.

Meanwhile, Evercore ISI analysts raised their AAPL price target from $325 to $330, expecting strong financial results on January 29 driven by robust iPhone demand.

“Our checks, combined with industry data, point to near-term upside for AAPL driven by strong iPhone demand and minimal negative impact from memory costs,” analysts led by Amit Daryanani wrote in a research note.

Apple previously told investors it expects revenue growth of 10–12% for the prior quarter, which would mark its first double-digit growth since fiscal year 2022. Evercore believes Apple may have delivered even stronger results than forecast, citing solid iPhone sales in North America, China, and India, despite some weakness in Europe.

Nevertheless, the current prolonged decline in Apple’s share price suggests the short-term downtrend remains intact.

AAPL daily chart. Source: TradingView

AAPL is currently trading below its 20-, 50-, and 100-day simple moving averages, while the RSI points to potential oversold conditions.

After an extended sell-off, a rebound is possible. The base-case scenario for the coming week предполагаtes sideways movement or a modest recovery toward nearby resistance levels at $260–$273.

Positive updates from the company ahead of earnings could drive an additional 3–6% upside over the week. Conversely, weak quarterly results and continued margin pressure from expensive components and slowing services growth could push the stock lower, testing local lows and extending losses by 5–8%.

As we wrote, Apple stock drops 1.40% as downward pressure overshadows upcoming earnings optimism

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.