Selling pressure pushes Affirm lower in today trading

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Affirm slides 7.66% today

Highlights

Affirm expanded partnerships with Intuit's QuickBooks Payments, Expedia Group, Bolt, and Wayfair to strengthen its presence in software, travel, e-commerce, and home goods retail.
The Wayfair collaboration will extend Affirm’s buy-now, pay-later service to the UK and Canada starting February 5, 2026, supporting international growth.
AFRM trades at $55.08, below the MA-20 ($66.40), MA-50 ($70.81), and MA-200 ($69.34), with bearish momentum and a probable trading range of $51.94–$56.37 in the next five sessions.

Expanded partnerships boost merchant reach amid global buy now, pay later push

Affirm has expanded its partnerships with companies including Intuit's QuickBooks Payments, Expedia Group, Bolt, and Wayfair, aiming to grow its presence in financial software, travel, e-commerce, and home goods retail. Of particular note, the collaboration with Wayfair was extended to the United Kingdom and Canada as of February 5, 2026, supporting international reach for its buy now, pay later services. These partnership initiatives are expected to drive broader merchant adoption and increased customer acquisition.

Anton Kharitonov, expert at Traders Union, believes Affirm Holdings is firmly in bearish territory after a steep drop. Shares trade below all major moving averages, and technical momentum indicators confirm persistent downside pressure. He notes little evidence of strong institutional support and questions the effectiveness of recent partnership announcements given the selling dominance. In his view, short-term technicals override any positive sentiment from expansion news. "Downside risks prevail for AFRM, and I see little justification for aggressive buying at these levels," states Kharitonov.

Viktoras Karapetjanc, expert at Traders Union, highlights Affirm's active push into new markets through major partnerships with leading brands. He sees these collaborations with the likes of Wayfair and QuickBooks as reinforcing the company's growth thesis and expanding its addressable customer base internationally. Karapetjanc argues that such initiatives set the stage for further merchant adoption and cross-border momentum. He remains constructive despite recent weakness, noting, "Affirm's aggressive expansion signals the bullish structure remains intact for long-term investors."

Jainam Mehta, market strategist, sees AFRM sitting near oversold conditions, with technicals signaling high volatility risk. He notes price action is pressed against a broad support zone, while recent consolidation could precede a tactical bounce if momentum shifts. Mehta observes that heavy selling may soon exhaust itself, offering a contrarian entry for those with strong risk control. "Watch for signs of reversal if price holds above $51.94 — a sharp bounce is possible even in a bearish tape," Mehta advises.

Negative momentum signals persist as support weakens, oversold risks grow

Technical momentum signals for AFRM remain bearish, as the price is trading below all major moving averages and the nearest resistance comes from the Ichimoku kijun at $70.03. Immediate support aligns with recent lows, though it is less well-defined. MACD is negative and falling, ADX lacks strong trend conviction, and momentum indicators such as RSI at 34.98 and CCI at –80.51 show the stock is near oversold territory. The BBP indicator also confirms strong selling dominance, while Stoch RSI and Awesome Oscillator are neutral and not offering clear trend support.

Previously it was reported that Affirm Holdings, Inc. is trading well below its key moving averages, with momentum indicators such as MACD and RSI signaling persistent oversold conditions and ongoing downside pressure. Despite notable expansion through new partnerships, the stock remains constrained by dynamic resistance levels and high volatility, with support near recent lows and limited potential for a near-term upside breakout.

Source of Data: AFRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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