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Coinbase has announced that it is the sole custodian for BlackRock's ETHB Ethereum ETP, which now enables retail investors to earn staking rewards directly through standard brokerage accounts.
Unlike earlier spot Ethereum ETPs, which did not include staking, this new product broadens market access and allows more participants to benefit from Ethereum staking yields. According to Coinbase, it now holds custody for over 80 percent of U.S. crypto ETPs, underscoring its prominence in the ecosystem. The move is positioned as a milestone in democratizing access to crypto investment products and staking opportunities.
The convergence of mainstream finance and digital assets underscores a shift toward wider engagement, a trend also evident when Coinbase partnered with a high-profile athlete to promote crypto conversation—a collaboration that highlighted the growing intersection between business, sports, and the adoption of innovative financial products.