Apple shares continue to demonstrate a steady uptrend following a successful test of the $305 support zone. This level has become a key point for buyers in recent sessions: pullbacks were quickly bought up, confirming sustained demand even near all-time highs.
The rebound from $305 allowed the stock to regain upward momentum and move back toward record levels. From a technical perspective, holding this support was an important signal that investors are not yet ready to take profits ahead of upcoming corporate events.
Market prices in AI ahead of WWDC
The main driver behind the rally remains the upcoming WWDC 2026 conference. Investors expect new announcements in artificial intelligence, including further development of Apple Intelligence and an updated Siri. After several quarters of skepticism, the market is gradually pricing in a scenario of accelerated AI strategy execution.
Against this backdrop, Apple is increasingly viewed not only as a hardware and services company but also as a potential beneficiary of the next cycle in consumer AI development.
New highs reinforce bullish scenario
It is particularly important that the move to new highs followed a period of consolidation and a bounce from support, rather than a vertical rally. This type of market structure is generally considered healthier, as it indicates stable demand on pullbacks.
Additional support for the stock continues to come from strong financial performance, the largest share buyback program among U.S. companies, and expectations of further growth in its high-margin services business.
Next key focus — market reaction to WWDC
After successfully holding the $305 level, it now serves as the nearest technical support for short-term investors. As long as the price remains above this mark, the advantage stays with buyers, who may next attempt to test the $320 level, as mentioned in my previous article.
In the coming days, as previously discussed in Apple declines as market questions its AI narrative, market attention will be focused on WWDC, which could either act as a catalyst for a new leg higher or trigger profit-taking after the strong rally and fresh all-time highs.
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