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Active focus helps banks understand credit-underserved customers, Jim Marous notes

Active focus helps banks understand credit-underserved customers, Jim Marous notes
Banks advised to rethink credit risk

Jim Marous, publisher at The Financial Brand, suggests that traditional banks often see the credit-underserved segment as a liability but can gain a deeper understanding by engaging directly with this group.

He encourages a shift from fear-based risk avoidance to intentional risk management within the banking sector.

Marous has previously highlighted the importance of simple user experience, noting that banks prioritizing this may outperform those focused on product variety, according to a recent article. He has also written that decision speed and clarity are vital for digital banking maturity, as uncertainty often shapes banking decisions. His recent comments extend this focus to risk management strategies for credit-underserved customers.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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