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Zeta Global has announced the acquisition of Marigold’s enterprise business, marking a significant development in its strategic growth plans.
The inclusion of Marigold’s enterprise technologies is expected to fortify Zeta's offerings, as the company projects an optimistic increase in its 2025 and 2026 financial guidance, spanning revenue, adjusted EBITDA, and free cash flow. The deal not only expands Zeta's technological capabilities but also strengthens its customer base and team, reinforcing its position in the market.