eToro unveils AI-powered tools to transform social investing
The global trading and investment platform eToro has announced a major move into artificial intelligence, unveiling a new suite of AI-powered tools aimed at transforming the approach to social investing.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
In a press release, Yoni Assia, eToro’s Co-founder and CEO, emphasized that the company is not waiting for AI’s potential to emerge on its own—it is already integrating it into the platform.
Public API and AI toolset for community innovation
At the heart of this update is a new public API combined with AI capabilities, enabling the creation of a community-driven investment marketplace. Initially, access to these tools will be granted exclusively to Popular Investors—a vetted group of top traders whose strategies can be copied through eToro’s proprietary CopyTrader technology.
The AI toolkit includes Model Context Protocol (MCP), agent-based services, and customizable dashboards, giving direct access to eToro’s trading infrastructure and market data. With these resources, Popular Investors will be able to design and deploy solutions with features such as:
• Developing trading algorithms and automating strategies
• AI-driven trade execution with high precision and speed
• Integrating real-time market data, backtesting, and analytics
• Portfolio optimization based on risk profiles and user behavior
• Advanced risk management, including Value-at-Risk (VaR) and stress testing
Assia stressed that this move democratizes not just access to data but the innovation process itself, giving retail traders capabilities once available only to quantitative hedge funds.
Launch of Tori – eToro’s AI assistant
Alongside the infrastructure update, eToro is launching Tori, an AI assistant that will deliver personalized insights, answer investment questions, and guide users through the platform via natural language interaction. Tori will serve as the backbone of future innovations and evolve in step with the platform.
Alpha Portfolios and strategic acquisitions
The company has also introduced seven AI-powered Alpha Portfolios within its Smart Portfolio lineup. These strategies use eToro’s extensive retail trading data to give clients access to approaches that were previously limited to funds with high entry barriers.
Following its 2022 acquisition of portfolio service Bullsheet, eToro has now acquired BullAware and partnered with its creator to integrate advanced analytics into the platform. Assia noted that this reflects the company’s belief in community-driven innovation and the synergy between people and technology.
With these initiatives, eToro aims to secure a leading position in AI-driven investing, creating an open environment where users can build, share, and utilize advanced trading tools.
Read also: eToro drives tokenized future with blockchain-backed stocks and 24/5 access
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