Deriv review: Broker debuts worldwide campaign focused on inclusion
Deriv, one of the world’s largest online trading platforms with more than 3 million clients, has unveiled its first global brand campaign, aimed at reframing online trading as an accessible, intuitive and empowering experience for people everywhere. Under the slogan “Trading for anyone. Anywhere. Anytime.”, the campaign reinforces the company’s long-standing mission of expanding financial inclusion through technology.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
Founded in 1999, Deriv has spent more than two decades building tools and services designed to lower the barriers to participating in global financial markets. The new campaign positions this mission at the center of the company’s identity, using storytelling and AI-enhanced production to illustrate how the modern trading experience can be both safe and user-friendly.
AI-driven creativity to support human-centered finance
Built entirely by Deriv’s in-house creative agency, the campaign marks a milestone in the company’s transition to an AI-first organisation, integrating artificial intelligence across marketing, product development, engineering, compliance and HR. AI tools were used to help conceptualize and produce the campaign’s visuals, including a 45-second cinematic film highlighting traders from diverse backgrounds.
“This is a campaign where human creativity leads, and AI enables,” said Carl Whiteside, Vice President of Design at Deriv. According to the company, AI is not intended to replace imagination but to elevate production value and improve the efficiency of global storytelling.
Senior Vice President of Marketing Yoli Chisholm added that the initiative reflects Deriv’s 26-year commitment to democratizing finance: “For many years the barrier to entry has been too high. At Deriv, we’re proud to be part of the democratisation and levelling of the playing field, globally.”
Providing market access for anyone, anywhere, anytime
The campaign highlights three global pillars of accessibility:
Anyone: Platforms built for all skill levels, supported by education and customer support in 22+ languages.
Anywhere: Global access across regions via mobile and web interfaces.
Anytime: Continuous 24/7 trading opportunities beyond traditional market hours.
As Deriv expands its AI capabilities and global footprint, the company expects the campaign to deepen trust, broaden market reach and challenge long-standing perceptions about who can participate in online trading.
Read also: Deriv expands edge through education and market insights
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