PubMatic targets AI to drive performance advertising transformation on open internet

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Artem Shendetskii

23.07.2026

PubMatic targets AI to drive performance advertising transformation on open internet — PubMatic bets on AI in ads

PubMatic is positioning itself at the forefront of a shift in digital advertising by focusing on AI-driven solutions for the open internet.

In a recent interview, Rajeev Goel, Co-Founder and CEO of PubMatic, outlined how artificial intelligence is set to be the catalyst for transforming performance advertising across the open web. Goel emphasized that PubMatic is well positioned to lead these advancements, underscoring the company’s commitment to leveraging technology for greater advertiser results.

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Earlier this year, PubMatic launched agentic AI to enable digital ad campaigns to self-optimize in real time, aiming to reduce manual workload for marketers (link). The company has also highlighted the use of AI to align demand and supply intelligence and enhance programmatic advertising connectivity through its MCP platform (link). These actions mark continued investment in AI-driven solutions for digital advertising.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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