ON24 drives 38% conversion from MilliporeSigma webinars

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Olesia Kramarenko

30.01.2026

ON24 drives 38% conversion from MilliporeSigma webinars — @ON24: ON24 boosts MilliporeSigma conversion

MilliporeSigma has reported impressive results from its collaboration with ON24, converting 38% of webinar attendees annually.

The key to this success lies in centralizing events, capturing detailed engagement data, and leveraging global scalability with translations. By transforming webinars into powerful growth engines, MilliporeSigma demonstrates an effective strategy for enhancing lead generation and conversion.

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