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PubMatic convened with industry peers at the Jounce Media SPO Summit to address the evolving landscape of programmatic advertising. Co-founder and CEO Rajeev Goel partnered with Chris Kane, founder of Jounce Media, for a deep dive into how agentic platforms could define the next era.
The event fostered candid conversations, with leaders focusing on navigating future challenges and opportunities in digital advertising. The summit highlighted sector-wide interest in innovation and practical solutions for efficiency and transparency.
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PubMatic has recently advanced agentic AI in marketing, aiming to enhance real-time audience intelligence and execution as detailed in a previous initiative. Earlier this year, the company entered a partnership with the AdWanted Connected TV World Summit in London to support the transition from broadcasting to streaming, according to official statements. These efforts reflect PubMatic’s continued focus on technology-driven solutions in digital advertising.