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Artificial intelligence bots are rapidly transforming more than just the commerce sector.
According to Commerce.com, these digital assistants are fundamentally altering how people discover, evaluate, and engage with brands. The journey from initial discovery to interaction is now evolving in real time as AI-driven technologies shape new customer expectations. Commerce.com encouraged industry participants to listen to ongoing discussions and explore future developments in this space. Details are being clarified.
Commerce.com has previously called for brands to embrace omnichannel and AI powered strategies as traditional storefronts lose relevance. Earlier this year, the company launched a data feed management model to translate product catalogs into machine-actionable signals. Both moves reflect ongoing efforts to support machine-readable product discovery and digital transactions.