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Ibotta, Inc. is driving visibility for Black-owned brands as part of its Juneteenth campaign.
The retail rewards platform is featuring a range of these brands on its app, spanning clean beauty and wellness products. Users are encouraged to discover the founders and support these companies through their everyday purchases. This initiative is part of a wider effort to increase representation and support for minority-owned businesses within the consumer goods sector. Details are being clarified.
Ibotta previously introduced a cashback campaign targeting sports fans hosting match day watch parties. The company has used its platform to drive consumer engagement through curated promotions. Recent initiatives have sought to highlight specific brands and communities within its app offerings.