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8X8 introduces Engage, a new product designed to meet the needs of professionals such as nurses, real estate agents, and mortgage brokers who rely on mobile devices to maintain customer communication while working on the go.
The launch positions 8X8 to serve a largely untapped segment, providing tools tailored for advisors who often depend on personal cell phones without dedicated business solutions. The company is seeking to drive advisor adoption and expand its presence in sectors characterized by high-touch, mobile customer engagement.
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8X8 has previously highlighted its CX services at industry events, drawing crowds with interactive booth experiences at the Telarus Partner Summit. The company also recently expanded its Talk CX Tuesdays initiative to enhance support for frontline and field teams, aiming to deliver consistent customer experiences across expert and mobile workforces. These moves reflect an ongoing focus on providing communication solutions for professionals working outside traditional offices.