World Liberty Financial debuts crypto lending platform using USD1 stablecoin
Trump-linked company World Liberty Financial has launched a crypto lending platform built around its USD1 stablecoin, which currently has a market capitalization of $3.4 billion.
As digital assets continue to move into the financial mainstream, demand for crypto borrowing and lending is rebounding as investors seek new ways to unlock liquidity without selling their holdings.
Further supporting this trend, World Liberty Financial (WLFI) launched a new product on Monday called World Liberty Markets.
According to Bloomberg, the platform is built around USD1, World Liberty’s U.S. dollar–backed stablecoin, as well as its governance token WLFI. It allows users to borrow and lend digital assets, including ETH, tokenized Bitcoin, and major stablecoins such as USDC and USDT.
Response to growing interest in crypto lending
World Liberty co-founder Zach Folkman said that additional collateral types will be introduced over time, potentially including tokenized real-world assets (RWAs). He also noted that the company is exploring partnerships with prediction markets, cryptocurrency exchanges, and real estate platforms.
The lending launch follows World Liberty’s recent application for a national trust bank charter with the U.S. Office of the Comptroller of the Currency. The company stated that obtaining the charter would support broader adoption of the USD1 stablecoin, which is already being used for cross-border payments and treasury operations.
As we wrote, WLFI price holds near $0.167 as post-breakout consolidation sets in
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