Binance founder pushes U.S. liquidity expansion while recasting role in crypto

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Binance founder revamps U.S. plan

Highlights

Changpeng Zhao advocates linking Binance.US with Binance's global liquidity pool to reduce slippage and fees for U.S. crypto traders.
Zhao emphasizes Binance.US and Binance operate independently with separate leadership and investors, despite his status as largest shareholder in both entities.
Zhao maintains a non-operational, advisory role at Binance, Binance.US, and other ventures like Giggle Academy and YZi Labs, with no plans to assume executive positions.

U.S. liquidity strategy and CZ's positioning

As reported by CoinDesk, Zhao says Binance.US can significantly improve trading conditions for American customers if it is able to work with Binance's global liquidity pool, which he argues is deeper than what domestic platforms can build on their own.

He says U.S. consumers do not currently get the best prices in crypto markets, leading to higher slippage and fees than traders in some overseas markets. In his view, that weakens the country's ambition to become a global crypto hub, and he presents stronger liquidity as a central part of Binance.US's long-term plan.

Zhao also says he wants to help expand crypto services in the U.S. and raise the profile of the exchanges he founded. At the same time, he frames his current role as informal and strategic rather than operational, saying he prefers to support founders from the background instead of returning to an executive post.

Ownership structure and hands-off management approach

Zhao says he remains the largest shareholder in both Binance and Binance.US, but insists the companies operate separately with different leadership teams and investor groups. He says Binance.US has its own chief executive, while Binance's global business is run by co-CEOs, and describes the two entities as highly independent despite shared ownership links.

He adds that Binance.US licenses product and technology from Binance Global under a licensing agreement, but says he does not see himself as the right person to run the U.S. platform. Instead, he argues the business needs local leadership on the ground.

That hands-off model also applies to other ventures where he is invested, including Giggle Academy and YZi Labs. Zhao says he prefers short, direct advisory conversations with founders rather than board roles, and adds that he has no current plans to become the chief executive of another exchange or company.

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