Affirm is falling today: what traders are watching

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Affirm slides 5.16% today to $61.99

Highlights

Resona Asset Management Co. Ltd. acquired 82,088 shares of Affirm in Q3, as disclosed in a recent SEC filing.
Affirm is set to report its Q2 2026 earnings after market close on February 5, drawing market attention.
AFRM trades at $61.99, well below key moving averages and with support near $60.20; momentum and oscillators signal a bearish trend persisting.

Institutional share acquisition and earnings anticipation drive trading shifts

Resona Asset Management Co. Ltd. has disclosed the acquisition of 82,088 shares of Affirm during the third quarter, according to a recent SEC filing. The company is scheduled to release its Q2 2026 earnings after the market closes on February 5. Recent trading activity reflects this new institutional investment along with anticipation of the upcoming earnings report.

Anton Kharitonov, expert at Traders Union, sees clear technical weakness in Affirm Holdings. He believes persistent selling pressure and broad indicator alignment signal an entrenched downtrend. The current price failing to recover above major moving averages shows lack of buyer conviction. Despite recent institutional inflows, Kharitonov finds no convincing evidence of sentiment reversal. He warns, "Until $64.00 is reclaimed and momentum shifts, I see little case for a sustainable bounce here."

Viktoras Karapetjanc, expert at Traders Union, notes fresh institutional interest from Resona Asset Management as a vote of confidence in Affirm’s long-term fundamentals. He sees opportunity building with upcoming earnings as a key catalyst. For Karapetjanc, oversold signals provide a potential launching pad for new positions. He emphasizes, "Despite short-term technical noise, the market offers setups for bold investors ahead of the next earnings release."

Jainam Mehta, market strategist, focuses on high volatility and oversold oscillators at session lows. He sees tactical scope for mean reversion, though a sustained move depends on reclaiming $64.00. Mehta points to divergence between deep oversold conditions and recent fund inflows as a contrarian signal. He advises, "A speculative bounce is possible, but I’d wait for confirmation above $64.00 before turning constructive."

Weak momentum and oversold signals reinforce dominance of sellers

Momentum readings point to a bearish environment, with daily MACD and ADX both reflecting weakness and low trend strength. Oversold conditions are evident across Stochastic RSI, CCI, and BBP, with sellers dominating the intraday action while the RSI also remains below the neutral zone. The Awesome Oscillator confirms the downtrend. The current price is near the session low of $61.96, with volatility remaining high and both momentum and oversold oscillators in alignment, supporting the strength of the prevailing downtrend.

Previously it was reported that Affirm Holdings, Inc. remains under sustained bearish pressure, trading well below its major moving averages with weak momentum indicators, including oversold RSI and negative MACD, and no significant support above the current price. Analysts note that bearish signals persist across technical metrics, with the asset likely to stabilize within a narrow lower range barring a decisive breakout above resistance levels.

Source of Data: AFRM Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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