Weekly forecast: Apple stock rises ahead of major March product event

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Yaroslav Dmytrenko

22.02.2026

Weekly forecast: Apple stock rises ahead of major March product event — Apple prepares new devices as shares halt decline

Apple shares halted their decline last week and ended the seven-day period with a modest gain of about 1%, as the company announced a product presentation in early March that could impact the stock price.

During the week starting March 2, Apple may unveil several new devices and has already invited media representatives to its “special Apple Experience” events in New York, London, and Shanghai. The invitation provided few details, which often fuels market interest and suggests a busy week of announcements ahead.

According to Bloomberg, Apple is preparing updates across its entire hardware lineup. These may include a new iPhone 17e, MacBook Pro models powered by M5 Pro and M5 Max chips, an eighth-generation iPad Air, and an updated Studio Display.

Additionally, some observers expect Apple to spread announcements over several days rather than hold a single presentation, allowing the company to stay in the spotlight longer and sustain demand across multiple product lines. This also signals that Apple remains active in hardware, even as much of the tech sector focuses on AI tools and cloud expansion.

Beyond near-term product launches, Bloomberg reports that Apple is developing three AI-powered wearable devices. These include smart glasses, an AI-enabled pendant or badge, and AirPods with cameras. Production of the smart glasses is reportedly planned for late 2026, with a release expected in 2027. All three devices are expected to connect to the iPhone and use a more advanced version of Siri.

Apple aims to become a safe haven in tech stocks

As a result, some investors increasingly view Apple as a safer large-cap tech investment.

“People really see Apple as a haven amid massive AI investments and uncertain returns, as its capital expenditures are relatively modest compared to other hyperscale cloud providers,” said Ryuta Makino of Gabelli Funds.

Against this backdrop, Wedbush analyst Dan Ives maintained his “Outperform” rating and $350 price target. He described the recent pullback in Apple shares as “overdone” and added that the company’s AI rollout plans remain on track for a summer launch. Ives also estimates that AI monetization could add between $75 and $100 per share over the next few years.

AAPL stock 4-hour chart. Source: TradingView

Anticipation of new product presentations makes the bullish scenario the most likely, potentially pushing shares into the $270–$275 range next week, supported by positive MACD momentum.

In a sideways consolidation scenario, if momentum slows and RSI stabilizes near current levels, AAPL could trade in the $258–$268 range as it digests recent gains before the next breakout.

The least likely scenario is a short-term correction, which could send shares back toward the 50-day moving average near $252–$255 if RSI enters overbought territory and MACD signals a bearish crossover.

Overall, the technical picture points to a moderately bullish bias next week, with consolidation as the alternative base case. A sustained move above $268 would strengthen upside momentum, while a drop below $258 would shift short-term sentiment bearish.

Apple’s March 4 presentation now serves as a short-term growth catalyst, while the broader narrative focuses on how the company balances new AI features with disciplined spending.

As we wrote, Weekly forecast: Analysts predict volatility for Apple shares next week

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