Fox to acquire Roku in $22 billion streaming and advertising deal
Streaming platform consolidation is accelerating as media groups seek greater control over connected TV distribution and ad revenue. Fox has agreed to buy Roku for about $22 billion, adding a major smart TV and streaming device platform to its portfolio in a deal expected to close in the first half of calendar year 2027.
Highlights
- Fox agreed to acquire Roku for $160 per share in a cash-and-stock deal valuing Roku at about $22 billion, an 11.4% premium to last close.
- Roku's advertising-driven business posted first-quarter revenue of $613 million, up 27% year on year, highlighting its strong platform monetization.
- The acquisition gives Fox greater control over connected TV ad inventory and distribution, intensifying competition for audience data and subscription-linked income.
Deal terms and platform rationale
As reported by CNBC, Fox has signed an agreement to acquire Roku for $160 per share in a cash-and-stock transaction that values the company at about $22 billion. The offer represents a premium of 11.4% to Roku’s last close.Roku is among the early companies that bring streaming platforms such as Netflix and YouTube to television through connected devices and smart TVs. The acquisition gives Fox a larger position in the streaming distribution chain as competition for audience reach and advertising inventory remains intense.
Advertising scale and industry impact
Roku’s business is largely driven by advertising and subscription revenue generated from streaming apps on its platform. Advertising is the biggest component, with first-quarter revenue of $613 million, up 27% year on year.For Fox, the transaction expands its exposure to connected TV advertising and subscription-linked platform income. The deal also underscores the strategic value of distribution platforms in the media sector as companies seek stronger control over viewers, data and ad sales.
Our earlier report on Sigma Healthcare’s dropped pursuit of Boots focused on the company’s decision to end preliminary acquisition talks after an initial review found the deal didn’t align with its strategic and capital investment goals. We also noted that Sigma still reaffirmed international expansion as a core priority, even as it stepped away from the Boots process.
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