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Adam Livingston: Strategy valued below Monster and Ross Stores

Adam Livingston: Strategy valued below Monster and Ross Stores
Strategy lags Monster and Ross valuation

Adam Livingston compares the current valuation of Strategy to Monster Energy and Ross Stores. He notes that Strategy is valued at $20 billion less than Monster and $1 billion less than Ross Stores. Livingston highlights that Ross operates discount clothing stores while Monster produces energy drinks, contrasting these with Strategy's business model of securitizing Bitcoin for public markets.

Livingston has compared opposing Bitcoin’s adoption in 2026 to refusing water during a disaster, citing a strong conviction in the cryptocurrency’s long-term relevance in a previous commentary. He has also noted that doubling Strive’s mNAV would require $1 billion, while Strategy’s capitalization needs are far higher at $60 billion, according to a recent analysis. These observations provide additional context to his comparisons of Strategy’s current valuation.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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