Registration
 
All news
Top Stories
Editors' Picks
Stocks
Crypto
Economics
Currencies
Commodities
Business & Wealth
Market Voices
Mikhail Vnuchkov
Mikhail Vnuchkov

Jim Marous: Over half of financial institutions use generative AI for marketing in 2026

Jim Marous: Over half of financial institutions use generative AI for marketing in 2026
Generative AI in finance outpaces data

Jim Marous, publisher at The Financial Brand, reports that generative AI is operational or better in marketing for 52% of financial institutions, according to new research. Additionally, 44% of these institutions are increasing their spending on generative AI in 2026.

However, none of the surveyed institutions describe their customer data as real-time or AI-ready, highlighting a gap between AI adoption and data infrastructure.

Marous has previously reported that just 28% of banks see analytics for small business insights as a top priority, suggesting limited technology investment in some segments (source). He has also highlighted how agile project methods can accelerate stalled bank innovation efforts (source). These findings frame the current AI adoption alongside ongoing challenges in bank technology readiness.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

Editor's Picks for You

From Coinbase to Visa: Who makes money from blockchain?
  • By Anastasiia Chabaniuk
  • 11 hours ago
From Coinbase to Visa: Who makes money from blockchain?
Editors' Picks
One of the biggest M&A deals: Why is Marvell buying Lumentum?
  • By Mikhail Vnuchkov
  • 12 hours ago
One of the biggest M&A deals: Why is Marvell buying Lumentum?
Editors' Picks
Not Satoshi: Who created Bitcoin’s logo?
  • By Olena Litvinenko
  • Yesterday
Not Satoshi: Who created Bitcoin’s logo?
Editors' Picks
All Editors' Top Picks

Latest Jim Marous News

Banking executive committees may be disconnected from customers, Jim Marous notes
  • By Alena Volkova
  • Yesterday
Banking executive committees may be disconnected from customers, Jim Marous notes
Market Voices
#Jim Marous
Jim Marous: Many banking leaders overcomplicate financial onboarding with excessive paperwork
  • By Mykhailo Ihnatenko
  • 30.10.2026
Jim Marous: Many banking leaders overcomplicate financial onboarding with excessive paperwork
Market Voices
#Jim Marous
More than 70 percent of institutions rate branches as mission-critical, Jim Marous notes
  • By Yulia Slavina
  • 28.10.2026
More than 70 percent of institutions rate branches as mission-critical, Jim Marous notes
Market Voices
#Jim Marous
All Jim Marous News
  • Anastasiia Chabaniuk
  • 11 hours ago
From Coinbase to Visa: Who makes money from blockchain?
  • Mikhail Vnuchkov
  • 12 hours ago
One of the biggest M&A deals: Why is Marvell buying Lumentum?
  • Olena Litvinenko
  • Yesterday
Not Satoshi: Who created Bitcoin’s logo?
  • Eugene Komchuk
  • Yesterday
Ryanair tightens its belt: How rising fuel prices threaten the budget airline
  • Dmytro Kharkov
  • Yesterday
How German metalworkers’ strikes are testing Europe’s industrial strength
  • Alena Volkova
  • 9 min ago
Liquidation of my bank was mishandled, Peter Schiff says
  • Hanna Syniavska
  • 24 min ago
Recent U.S. housing gains prompt debate on investment value, Ben Carlson notes
  • Eugene Komchuk
  • 59 min ago
Tariffs can raise manufacturing investment costs by 8.7 percent, Kyle Pomerleau notes
  • Pavlo Kot
  • 1 hour ago
Jonah Lupton: ALAB reports after close with implied move of 12–18 percent
  • Mykhailo Ihnatenko
  • 1 hour ago
China and Oman set $4.5 billion infrastructure plan, Simon Dixon notes
Top News
  • Darina Pashchenko
  • 6 hours ago
Binance reveals hack scheme involving fake job interviews and AI
Binance reveals hack scheme involving fake job interviews and AI
  • Olga Shendetskaya
  • 8 hours ago
Oil prices slide as U.S.-Iran diplomacy gains momentum
Oil prices slide as U.S.-Iran diplomacy gains momentum
  • Eugene Komchuk
  • 8 hours ago
China and Oman agree to cooperate on digital currencies
China and Oman agree to cooperate on digital currencies
  • Andrey Mastykin
  • 10 hours ago
Apple shares fall as China revenue misses estimates
Apple shares fall as China revenue misses estimates
  • Ivan Andriyenko
  • 12 hours ago
Turkey arrests stock exchange chief after fund collapse hits investors
Turkey arrests stock exchange chief after fund collapse hits investors
Live News
  • Hanna Syniavska
  • Now
Trump signals progress on Canada trade deal amid tariff tensions
  • Kyle Torpey
  • Now
South Korea considers 99% cold storage rule for crypto exchanges
  • Anton Kharitonov
  • Now
EUR/USD retreats toward 1.1180 as U.S. data strengthens the dollar
  • Jose Antonio Gastelum
  • Now
French lawmakers reject taxes on unrealized crypto gains
  • Mykhailo Ihnatenko
  • Now
Nvidia stock forecast: Can 200-day SMA support a rebound toward $210?
Who We Are
Business Solutions
For Users
TU News
Popular Sections
Disclosures
CONTACT US
Legal
We are in Social Media
© IAFT Ltd., 2010-2026 All rights to the website are owned by IAFT Ltd.,
Registration number - HE 336186
  • Risk disclosure:

    Information on the TradersUnion.com website is for informational purposes only and does not constitute any motive or suggestion to visitors to invest money. Moreover, we hereby warn you that trading on the Forex and CFD markets is always a high risk. According to the statistics, 75-89% of customers lose the funds invested and only 11-25% of traders earn a profit. Trading in futures and options carries substantial risk of loss and is not suitable for every investor.

    That is why you should only invest money that you are prepared — or can afford — to lose at such high risks. Tradersunion.com does not provide any financial services, including investment or financial advisory services. Also, the Traders Union is not a broker and does not get money for trading in the Forex or CFD markets. Our website only provides information on brokers and the markets and helps its users to select the best brokerage company based on detailed information and objective analysis of brokers.

  • Disclaimer:

    Traders Union (TradersUnion.com) shall not be liable for the consequences of trading decisions made by the Client and for the possible loss of his capital resulting from the use of this website and information published on it.

    Forex market, CFD and cryptocurrency trading involves high risks and is not suitable for everyone. Before investing money, you need to adequately assess the level of your expertise and be aware of the risks, particularly in the context of trading with leverage. The information on this website is not intended for distribution or use by any person in any country or jurisdiction, where such distribution or use would be in violation of the local law or regulation. Any payments by Traders Union (TradersUnion.com) to the users of our website shall be legally interpreted solely as an incentive on our part for the activity on the website in the form of a deduction of a part of the advertising income; they shall not be a subject of any claims of our users or our obligations, a subject of disputes, as well as cannot be considered in relation to the services provided to users by brokers, both in fact and in their completeness and volume. The administration of the website shall not be liable for the content of user comments and reviews about the companies and shall not verify whether the authors of the reviews are indeed real clients of a specific company. All reviews, both negative and positive are published on the website without verification of their reliability; only offensive reviews that call for violence or any kind of discrimination and also reviews published from one group of IP addresses are moderated and removed. The authors of the materials shall be fully liable for the accuracy, completeness and impartiality of any information in the articles and reviews, including in the context of their use or mention of any brand names or trademarks. All mentions of the names of companies and their brands in any materials on the website shall be made in the context of communication of socially important information to the people about their activities by independent journalists, who are the authors. All evaluations and indicators on the website express the subjective opinion of the authors of the reviews (articles) and shall not be viewed as accurate statements and be a subject of disputes and claims against Traders Union.

  • Disclosure of advertisers and revenues:

    All the services on the Tradersunion.com website are free for you to use. Our team spends thousands of hours per annum researching brokers and gathering information about them to help investors all over the world to choose reliable companies and to avoid fraudsters.

    Indeed, the curating, sourcing, and organization of this process requires substantial financial investment by Tradersunion.com, which the website earns in the form of advertising payments. There are two types of advertising services on the website — direct advertising or partner (broker) participation programs. However, no services purchased by our partners shall affect the recommendations on our website, or our opinions, or ratings. Our ratings are based on our objective rating criteria and methodology; and the results are always equally and fairly applied to each broker. The work of our content authors and research groups does not involve any interaction with our advertisers and they do not have access to data concerning the amount of advertising purchased. For over 10 years we consider our independence, absolute openness, and objectivity as our main priority. Please follow the links to each of our affiliated broker’s websites. This will help Tradersunion.com to continue to provide our services to you for free.

onepercentfortheplanet.org https://gdpr.eu/ GDPR World Association of News Publishers