Farokh Sarmad: Biography, Career, and Business Insights

Farokh Sarmad’s Profile Summary

Company	DASTAN
Position	President
Source of wealth	Digital marketing through Goodlife Media & Communications, NFT investments, revenue from Rug Radio's Web3 media platform
Also known as	NFT influencer, social media strategist, digital entrepreneur
Age	30
Education	University of Quebec in Montreal—studied but no degree information available
Citizenship	Canadian
Residence	Quebec, Canada
Family	Information about his family is
Website, Social Media	https://www.rug.fm/

Biography

Farokh Sarmad, born on September 7, 1995, in Canada to Persian parents, began his entrepreneurial journey at 18, focusing on Instagram marketing. He first gained recognition through his digital marketing agency, Goodlife Media & Communications, which operated one of the largest luxury and real estate networks on Instagram, amassing millions of followers. Transitioning into the crypto and NFT space, Farokh became a key figure in Web3, launching Rug Radio in 2021, the first fully decentralized media platform. Rug Radio empowers its community members to take control of narratives through a decentralized autonomous organization (DAO) model. Farokh is a vocal advocate for community-driven content, engaging with the NFT space through his impressive personal collection and using platforms like Clubhouse to build and educate Web3 communities

Founder and President of Rug Radio; President of DASTAN (parent company of Rug Radio and Decrypt) leading a decentralized ad-tech media network. Hosts the daily podcast FOMO HOUR on crypto, blockchain, and NFTs; engaged in Bitcoin art initiatives including collaborations involving Ordinals and OnChainMonkey.

How did Farokh Sarmad make money?

Farokh Sarmad makes money in the following areas:

Digital marketing through Goodlife Media & Communications, NFT investments, revenue from Rug Radio's Web3 media platform
What is Farokh Sarmad net worth?

As of 2026, there is no publicly available and reliable information regarding Farokh Sarmad’s net worth.

What is Farokh Sarmad also known as?

Farokh is renowned for his influence in the NFT community, hosting numerous Twitter Spaces and Clubhouse discussions featuring prominent Web3 creators. His digital marketing career began with Goodlife Media, where he helped build personal brands on Instagram. In the NFT world, he is known for his vast collection and deep involvement in decentralized media through Rug Radio, a platform he founded to give power back to the content creators and consumers

Prominent achievements

Founder of Rug Radio, creator of one of the largest real estate and luxury Instagram networks through Goodlife Media, significant influence in the NFT space, known for hosting key discussions on decentralized platforms like Clubhouse

Led the merger of Rug Radio and Decrypt to create DASTAN and became its President.
Collaborated with OnChainMonkey to develop and promote Bitcoin NFT projects using the Ordinals protocol.

What are Farokh Sarmad’s key insights?

Farokh maintains a private lifestyle, and no further details about his family have been disclosed

Personal life

Farokh maintains a private lifestyle, and no further details about his family have been disclosed

Useful insights

Evaluate the team behind the project

If you’re interested in picking top crypto projects, learning from the experience of successful Crypto developers and Crypto Angel Investors can help you avoid common pitfalls. One of the key elements to consider when evaluating a crypto project is the team behind it. Here’s how to assess it effectively

Research the founders and developers

Crypto Angel Investors often stress the importance of knowing the people behind the project. A credible project usually has a transparent team with a strong background in blockchain technology or relevant industries. Make sure to look into their previous work, LinkedIn profiles, and their reputation in the crypto community.
Look for a track record of success

Many top Crypto Angel Investors, such as Anthony Pompliano, emphasize the value of a team's track record. If the developers or founders have successfully built or contributed to previous projects, it's a positive sign that they know how to deliver. Trustworthy teams are often recognized for their expertise and credibility in the space.
Assess transparency and communication

Good projects maintain transparent communication with their community, often using platforms like GitHub, Twitter, or Discord. If the team regularly updates their followers on milestones, developments, and challenges, it’s usually a sign of reliability. From my experience, projects with open lines of communication are more likely to succeed long-term.