ON24 urges rethink of webinar formats to combat experience fatigue

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14.04.2026

ON24 urges rethink of webinar formats to combat experience fatigue — ON24 urges webinar reinvention

ON24 is calling for a shift in how webinars are designed and delivered as experience fatigue sets in among virtual event attendees.

The company plans to explore fresh formats, interactive delivery methods, and innovative audience interaction tools to move beyond traditional webinar fatigue. ON24 is inviting participants to join an upcoming session dedicated to creating more engaging and memorable virtual experiences.

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ON24 has previously encouraged marketers to shift their webinar strategies from attendance metrics to direct pipeline impact and business results. The company has also highlighted successful digital content programs, with Croner-i earning a Digital Engagement Excellence Award after securing 449 leads and five demo conversions. These recent initiatives reflect ON24’s ongoing emphasis on measurable digital engagement.

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