Bb.q Chicken switches to digital loyalty to cut costs and boost spending, OLO move

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Bb.q Chicken loyalty surges, check size up

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Ashutosh Sureka

04.05.2026

Bb.q Chicken switches to digital loyalty to cut costs and boost spending, OLO move — Bb.q Chicken loyalty surges, check size up

bb.q Chicken rapidly doubled its loyalty membership goal, surpassing 200,000 members in less than 10 months and increasing average check size by 18 percent.

This growth followed the Korean fried chicken brand’s transition from costly print marketing to a digital loyalty solution implemented through Olo Loyalty. The approach enabled more targeted engagement with customers while delivering measurable gains for the business. The switch highlights the effectiveness of digital strategies in driving both customer acquisition and higher per-visit spending for quick service restaurants.

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