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AI and agentic advertising strategies take center stage for PubMatic in Cannes
PubMatic is participating in the Cannes event this week, focusing on the intersection of artificial intelligence, agentic advertising, and the evolution of the open internet.
The company is engaging with industry leaders along the Croisette to discuss emerging strategies and the future direction of digital advertising. Attendees interested in meetings with PubMatic can request appointments as the team showcases its commitment to innovation in adtech.
PubMatic recently focused on app monetization and mobile programmatic advertising at the Game Future Summit in Japan. The company has also published data showing that co-viewers in APAC recall brands better than solo viewers, with a 53 percent improvement according to a recent study. These efforts align with PubMatic’s continued engagement in industry discussions and research.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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