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AgenticOS framework integrates accountability for scalable agentic advertising, PubMatic asserts
PubMatic is emphasizing the importance of trust and accountability in agentic advertising, unveiling how governance features are embedded into its AgenticOS platform from the outset.
Oscar Lang, representing PubMatic, detailed how these built-in safeguards aim to ensure that buyers can rely on the integrity of the systems handling their campaigns. The company is positioning AgenticOS as a solution to the growing need for transparent and accountable digital advertising technologies as programmatic and automated buying continue to expand.
PubMatic has previously worked with Havas to launch an AI-driven agentic CTV ad campaign for Telefónica in Spain, automating workflow through AI agents. The company's team in Japan recently attended the Game Future Summit to discuss app monetization and mobile programmatic advertising. These initiatives reflect PubMatic’s ongoing activity in automated and programmatic advertising channels.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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