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But we saved everything 🙂.
Smith & Wesson Brands has launched a promotional campaign offering 15 percent off sitewide for Father day, specifically highlighting upgrades for M and P products.
The discount can be accessed using the code DADSROCK15, encouraging customers to make purchases ahead of the holiday. The company aims to drive online sales with this limited-time offer targeting gift buyers.
Smith & Wesson has run a series of direct-to-consumer promotions in recent months. The company previously launched a rebate program offering special savings to military, law enforcement, and first responders. Earlier this year, it also unveiled a giveaway for the Model 1854 Stealth Hunter rifle with accessories. These initiatives follow a strategy of targeted deals to boost customer engagement.